Brand Standards & Operating Procedures

To ensure that your customer experience is delivered seamlessly and consistently in your unique brand voice, standards and processes are required. At SGEi, we specialize in developing and implementing brand standards and operating procedures that ensure the style and voice of your brand is exemplified by the efficient delivery of your product or service. We also specialize in developing service habits that define how your employees act and interact with each customer. We deploy a team of consultants to assist in teaching and implementing the new standards, processes, and service habits for your frontline staff and managers at multiple locations simultaneously anywhere in the world.

Our Training Process


SGEi is committed to delivering customized content and learning experiences. To deliver the most effective and memorable training program, SGEi will review all of your current customer service training materials, marketing efforts, and brand guidelines to gain an understanding of the current training and socialization process within your organization. Once training needs are established, SGEi will work with HR and Operations teams to deliver a memorable, motivating, and effective learning experience that will enable and empower your staff to exceed your customers’ expectations.

What Sets SGEi Apart?

SGEi designs and delivers customer service training programs that inspire employees to learn, grow, and take control of their personal development. SGEi also develops a series of stimulation and socialization tools (before and after training modules) to reinforce the desired new habits as well as eLearning modules to ensure the ongoing adoption of those new habits. Further, SGEi modules are accompanied by a frontline manager coaching module to ensure desired habits are ingrained correctly. Whether it’s for leadership, supervisor, sales, or customer service training, SGEi can help.

• 2018 Stevie Gold Award for Customer Service Training Team of the Year
• 2016 Stevie Award for Customer Service Product of the Year
• 2016 Stevie Award for Customer Service Training Practice of the Year


Let’s Work Together


Are you looking for custom training solutions for your company? Let us design a customer experience that is a natural extension of your corporate culture!