A comprehensive internal marketing program is designed for managers to learn how to facilitate the right conversations and stimulate thinking within their employee team. The transformation process for managers includes their delivery of a series of customized socialization tools such as videos, articles, posters, meeting starters, exercises, or games that they will deliver to the teams. The goal is to ensure that the managers are seen as the agents and leaders of the cultural change.
Additionally, SGEi provides coaches to guide the managers successfully through the change process. They are on-site delivering training sessions, offering one-on-one or small group coaching, and auditing the responsibilities of the managers in utilizing the communication materials and ensuring they are communicating correctly.