Our consultants and creative team develop marketing messages and a series of tools including videos, meeting scripts, posters, and other communication apparatus to stimulate thinking and conversation amongst employees. Simultaneously, we work with frontline supervisors and managers to understand how to utilize the tools and messaging successfully. Frontline supervisors and managers are coached and assessed on their abilities to lead their teams with the required standard of effort, passion, and care. Using our expertise in both online and classroom learning experiences, we then create a variety of learning experiences to improve the attitudes and skills of employees relating to service, sales, stress management, multi-cultural understanding, and teamwork.
Outcome: Depending on the priorities and focus for each brand, SGEi designs and implements, through the frontline management team, a series of internal marketing materials, communication mechanisms, learning experiences, and tools to be a catalyst for better employee mindsets and improved customer experiences.