SGEi can help your organization build or refresh its mission, values, and behaviors.
SGEi has designed a number of internal brands over the years, starting with the development of critical cultural statements. SGEi believes every company must have a clear mission that defines what the company does, why it does it, and for whom it does it. A company’s mission serves as the fundamental cultural building block. Company values define how everyone in the organization should act and interact with each other, assisting in important decision-making. SGEi will develop a set of behaviors that support the values and ensure that each value is observable and measurable. Without these foundational pieces in place, it is hard to build and sustain a positive company culture.
SGEi utilizes surveys and interviews to collect ideas for the purpose, values, and behaviors. A draft of ideas is reviewed with the executive team and key personnel to collect feedback and additional ideas. After, a final version of the purpose and values is created. SGEi will also develop three internal marketing pieces and a two-hour orientation module that will introduce the new purpose and values to current and new employees.